hello.

Bould is the creative presence of multi-disciplined, award winning,
British graphic designer Lee Boulden, with over 15 years commercial
experience and a proven record of innovative solutions.

Currently working freelance, I am available for any project
at a competitive rate.

For further information or to discuss an up-coming project,
please contact Bould Creative using the details below.

ethos.
I have a deliberately simple approach to graphic design, a constant process
of reduction in order to find the honesty, the purity, the real story to tell.
The focus should be firmly placed on what you have to say first, and how
you say it second. I truly believe that everyone deserves more than just good
design and I try to deliver on that belief in everything I do.

Albert Einstein said “Everything should be made as simple as possible, but not
simpler.” and he pretty much sums up my guiding principle – simplicity.
In a world of ever growing complexity, we all yearn for simplicity and honesty.
Strategically, this calls for communications that are relevant, sustainable and
highly targeted. Content-wise, it needs to be to the point, concise and it needs
to tell your story. In terms of form and aesthetics – it means I always strive for
a clear and communicative visual language. This is further substantiated by
my strong affinity for simple typography and clean, structured layouts.
When all these elements come together you end up with something that is
strong, sophisticated and engaging.

recognition.
> RGD Design at Work.
> American Design Award.
> Published in Logo Lounge.
> APEX Award for Publication Excellence.
> GF Smith Paper Award.
> Society of Typographic Designers.

contact.
Bould Creative.
250 Heath Street West
Suite 202
Toronto ON
M5P 3L4

647 291 3799
studio@bouldcreative.com

resume and rates.
Available on request as are references.